KPIs.fr is a dedicated web analytics consultancy based in Vendée, France, founded and led by Frédéric Forster. The firm focuses on Matomo Analytics services, offering end-to-end support from implementation and tagging plans to compliance, reporting, and conversion rate optimization (CRO).

Frédéric has successfully delivered analytics projects for major organizations such as INPI and Murex, and manages over 11 Matomo instances for more than 15 clients. His expertise covers Matomo Tag Manager, API integrations, e-commerce tracking, and database connections, ensuring that clients benefit from reliable, GDPR-compliant analytics setups.

🔑 Key Highlights

• Years in Business: 20

• Business Type: Independent consultancy (one-person business)

• Clients: 30+ (including French and international organizations)

• Community Involvement: Speaker at MatomoCamp and MeasureCamp Paris, co-creator of MeasureCamp Nantes

🌐 Services Offered

• KPI definition & strategy

• Tagging implementation & documentation

• Matomo setup & account creation

• GDPR-compliant analytics solutions

• Dashboarding & frequent reporting

• CRO performance optimization

• Training & ongoing support

• Integration with external systems (e.g., Qliksense)

KPIs.fr is recognized for its deep knowledge of Matomo and data strategy, strong involvement in the analytics community, and commitment to helping marketing teams turn data into actionable insights